Project Brief

AbuDawood – a very well-reputed name throughout the Middle East. They approached us to create a loyalty club app which makes shopping fun & rewarding. An experience which enables you to get rewarded like never before – An app packed with an addictive game inside it – thinning the boundaries between real world and a virtual one.


It was quite a challenge to scan a product database containing thousands of items across hundreds of categories on shelves at various stores, supermarkets and hypermarkets spread across the Middle East – and instantly return the results to the user. We needed to implement an OCR which should have strong AI capabilities to identify specific products from a variety of receipts from different supermarkets and stores and award users with accurate points based on their shopping. We utilized the OCR’s built-in feature to recognize products of specific brands or companies under a promotional offer and grant promotional reward points.

Our Solution

Our solution required a lot of brainstorming and input from the client to make this a success. Firstly, we worked on a number of iterations to come up with a perfect set of wireframes upon which we would be building a fluid and user-friendly interface to make receipt scanning easy for everyone – as well as a hassle-free redemption process using a barcode and/or a promo code.

Placing a smart OCR with learning capability to read products from different receipts which have their own codes for products, the learning SDK would improve its reading capability to provide accurate points.

A custom back-office was created to record all transactions in terms of scanning receipts and redemption of reward points, also managing a complete database of brands, companies, supermarkets and their products. The back-office also had a mechanism to place promotions or discounts for purchasing specific products from the market.

Red Tech Studios is a trusted provider of website development, mobile app solutions, and digital marketing services. Our unique selling proposition lies in delivering a hassle-free experience for new business owners and small to medium-sized businesses, enabling their growth in the digital sphere. With our extensive industry experience and expertise, we simplify complexities, ensuring a seamless digital presence that drives success.

At Red Tech Studios, we are dedicated to empowering businesses with growth-oriented digital solutions. Our team understands the challenges businesses face in the online world, and we leverage our expertise to provide tailored strategies that maximize results. From website development to mobile app solutions and digital marketing, our personalized approach helps businesses unlock their digital potential and seize growth opportunities.
Hassle-Free Digital Experience:

Our team eliminates complexities, providing a seamless and stress-free digital journey for new business owners and small to medium-sized businesses.

Growth-Oriented Solutions:

We equip businesses with strategies and solutions geared towards driving growth in the digital age.

Personalized Approach:

Our tailored strategies and solutions align with each client's objectives, enhancing their digital presence.

Experience the Thrill of Shopping with AbuDawood's Loyalty Club App

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